From what I've been told, the premiere of "Gone With the Wind" 69 years ago today in Atlanta was the event of the decade — if not the century.
It was certainly one of the most anticipated films of all time. The book was published in 1936, and speculation started almost immediately over who would be cast to play Rhett Butler and Scarlett O'Hara.
Nearly everyone who was anyone was mentioned, at one time or another, and almost any combination you can imagine, even if it seems bizarre in hindsight, was considered possible. At one point, Gary Cooper was a top contender to be cast as Rhett Butler — primarily because his contract involved a distribution company that had an eight-picture deal with producer David O. Selznick.
From the start, though, Clark Gable seems to have been the consensus choice of fans and critics alike. But I can't help wondering — if Cooper had been cast as Rhett Butler, would he ever have played Sgt. York? Or Lou Gehrig? Or Will Kane?
It was different with the role of Scarlett O'Hara. Nearly every actress in Hollywood — including Lucille Ball, Bette Davis, Joan Crawford and Katharine Hepburn — was mentioned for the role, but it came down to four in December of 1938 — Jean Arthur, Joan Bennett, Paulette Goddard and Vivien Leigh. Leigh and Goddard were the only two whose tests were done in Technicolor — and Leigh got the part.
The premiere came on the third day of a three-day festival in Atlanta. Georgia's governor declared a state holiday on the day of the premiere. Jimmy Carter, who was 15 at the time, said it was "the biggest event to happen in the South in my lifetime."
It was undeniably the biggest event in a year that is remembered by film lovers and movie historians as "the greatest year in film history," but for most moviegoers, it wasn't part of their experience in the 1930s. From the day of its 1939 premiere until June 1940, the film played to only advance-ticket road show audiences at a limited number of theaters. It went into general release in January 1941.
And there were parts of Margaret Mitchell's novel that weren't included (or were watered down) in the movie. You can argue that the movie was long enough already, and that's a valid point — it was nearly four hours long. But I think politics played a role as well.
For example, the book's description of the burning of Atlanta was even more vivid than the celebrated sequence in the film — and so was its depiction of the ravages of war. This part of the story was more subdued in the film.
And there was an episode involving the Ku Klux Klan that didn't end up in the movie. I won't discuss it any further, in case you haven't read the book.
Even so, "Gone With the Wind" clearly influenced — and continues to influence — the art of filmmaking.